Voice Profiles
Explore 26 proven copywriting voice profiles. Each profile dictates the tone, structure, and style of the generated copy.
Dan Kennedy
Aggressive, no-nonsense, highly polarizing, logic-driven.
Best Use Cases
Sales LettersHigh-Ticket OffersB2B Direct Mail
Gary Halbert
Conversational, highly engaging, story-first, emotional.
Best Use Cases
Email SequencesVSLsConsumer Goods
David Ogilvy
Professional, research-backed, respectful, clear.
Best Use Cases
Print AdsCorporate Landing PagesLuxury Brands
Joanna Wiebe
Voice of customer, data-driven, highly structured.
Best Use Cases
SaaS Landing PagesOnboarding EmailsPricing Pages
Eugene Schwartz
Deep psychological tapping, sophisticated market matching.
Best Use Cases
Weight LossFinancial OffersNew Market Categories
Claude Hopkins
Preemptive claims, highly specific, proof-heavy.
Best Use Cases
Physical ProductsSupplementsCommodity differentiation
Russell Brunson
High-energy, framework-heavy, epiphany bridge stories.
Best Use Cases
WebinarsChallenge FunnelsInformation Products
Frank Kern
Laid-back, transparent, 'cool guy' authority.
Best Use Cases
Consulting OffersHigh-Ticket CoachingNurture Sequences
Gary Bencivenga
Overwhelming proof, deeply educational, highly credible.
Best Use Cases
NewslettersFinancial PromosHealth Supplements
Ben Settle
Infotainment, polarizing, daily frequency, story-to-pitch.
Best Use Cases
Daily EmailsContinuity ProgramsPersonal Brands
Clayton Makepeace
Intense emotion, high-stakes, deeply empathetic.
Best Use Cases
Financial NewslettersAlternative HealthUrgent Promos
John Carlton
Gritty, street-smart, hyper-specific action verbs.
Best Use Cases
Golf/SportsBiz OppDirect Mail
Perry Belcher
Irresistible offers, premium premiums, high perceived value.
Best Use Cases
TripwiresE-commerceFlash Sales
Andre Chaperon
Soap opera sequences, open loops, deep connection.
Best Use Cases
AutorespondersAffiliate MarketingAudience Building
Ryan Deiss
Systematic, logical, machine-like conversion.
Best Use Cases
Lead MagnetsB2B SaaSAgency Services
Raymond Rubicam
Visually evocative, clever, memorable.
Best Use Cases
BillboardMagazine AdsBrand Awareness
Stefan Georgi
Research-heavy, mechanism-driven, highly scalable.
Best Use Cases
ClickBank OffersCold Traffic VSLsSupplements
Justin Goff
High-converting, emotionally triggering, direct.
Best Use Cases
Upsell SequencesCold Traffic AdsHealth Offers
Jim Edwards
Template-driven, fast, software-like efficiency.
Best Use Cases
Social Media PostsQuick EmailsAd Copy
Ray Edwards
Ethical, problem-agitation, transformation-focused.
Best Use Cases
Coaching OffersCourse Sales PagesFaith-based Markets
Todd Brown
Big idea driven, unique mechanism, highly sophisticated.
Best Use Cases
High-Ticket FunnelsSophisticated MarketsB2B
Sabri Suby
High-energy, polarizing, guarantee-heavy.
Best Use Cases
Agency Lead GenB2B ServicesHigh-Ticket
Alex Hormozi
Grand slam offers, logic-stacking, value-equation.
Best Use Cases
GymsLocal BusinessHigh-Ticket Coaching
Donald Miller
Customer as hero, clear over clever, simple narrative.
Best Use Cases
HomepagesCorporate SitesService Businesses
Neil Patel
SEO-driven, listicle-heavy, highly scannable.
Best Use Cases
Blog PostsSEO ArticlesLead Generation
Shaan Puri
Punchy, contrarian, thread-style, highly engaging.
Best Use Cases
Twitter ThreadsLinkedIn PostsNewsletters

